How Home Improvement Inbound Calls Support Customer Acquisition
How home improvement inbound calls fit into a customer acquisition strategy, what the delivery process looks like, and how to measure results.
Read articleHome Improvement
Reach homeowners planning exterior and interior improvement projects and connect them with contractors ready to provide in-home estimates.
Vertical intelligence
Home Improvement
- Vertical
- Home Services
- Programme family
- Delivery
- Inbound Calls · Live Transfers
- Available products
- Qualification
- 6 checks
- Screened before delivery
- Intent signals
- 6
- 7 tracked keywords
Reach homeowners planning exterior and interior improvement projects and connect them with contractors ready to provide in-home estimates.
Home improvement covers the planned, value-adding projects homeowners undertake to protect, modernise and enjoy their property: siding, gutters, decks, fencing, flooring, painting, insulation, doors and similar upgrades. Unlike emergency repairs, these are considered purchases where the homeowner researches options, compares contractors and often seeks financing. Demand rises in spring and summer, ahead of a home sale, after a home purchase, and when homeowners choose to invest in their current home rather than move.
Altarious Global reaches homeowners during the planning phase with performance marketing tailored to each project type and delivers them to home improvement contractors through Inbound Calls and Live Transfers. Screening confirms homeownership, project type and scope, timeline and interest in an in-home estimate, so sales teams receive appointments with homeowners who are ready to move forward.
Market context
Spending on home improvement has remained resilient as homeowners with low mortgage rates choose to upgrade rather than move, and as an aging housing stock requires replacement of exterior components. Contractors in siding, gutters, decking and similar categories operate on an in-home estimate model where the quality of the appointment determines profitability, making qualification a central concern. Consumer financing has become a standard part of the sale and widens the addressable market. Competition from national brands and lead marketplaces is intense, which favours contractors who secure exclusive, well-qualified appointments rather than shared inquiries.
Products
Home Improvement acquisition products
Choose the delivery format that fits your sales operation, or run both.
Qualification
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Build your qualification filter
Your filter
Send us every consumer in your licensed states.
1,850est. delivered / month
Qualification
What we screen for
Standard criteria for home improvement programs. Every program is configured to your appetite.
- Owns a single-family home within the contractor's service area
- Project type and approximate scope identified
- Timeline for starting the project stated, typically within the next few months
- Homeowner and any co-decision maker available for an in-home estimate
- Budget expectation or openness to financing discussed
- Not currently under contract with another contractor for the same project
Demand
What consumers search for
FAQ
Questions buyers ask
Search home improvement and general program questions.
Knowledge
Frequently asked
Yes. Campaigns and screening can be dedicated to one project category or configured across several, matching the products and services you sell.
Screening asks whether the homeowner and any co-owner can be present for the estimate, which is a common requirement for in-home sales models.
Volume can be increased in spring and summer when project demand peaks and moderated in slower months, with caps aligned to your sales team's capacity.
Most programs are scoped in a single call and live within five business days. The work in between is agreeing qualification criteria, confirming geography and testing delivery into your phone system or CRM.
Yes. Daily and hourly caps are set to your capacity and can be changed at any time. Programs can also be paused entirely without losing your campaign history.
Delivery runs only during the hours your team is available to answer, in your time zone, and follows your holiday schedule. Nothing is routed to a desk that is closed.
Every call is tracked to its source with duration and outcome recorded. Calls that fall below the agreed billable duration or fail qualification are reviewed, and there is a defined dispute window.
Yes. Web leads post in real time to your CRM, dialer or lead management platform, and calls can carry the same metadata so a record exists before your agent picks up.
No questions match . Try or .
Knowledge
Home Improvement product knowledge
How Live Transfers Can Support Home Improvement Customer Acquisition
How home improvement live transfers fit into a customer acquisition strategy, what the delivery process looks like, and how to measure results.
Read article
Understanding Home Improvement Call Intent
What drives a home improvement consumer to pick up the phone, the signals that separate real intent from research, and how to qualify it.
Read articleMore home services programs
Interested in Home Improvement customer acquisition?
Tell us your criteria, geography and capacity and we will design a program.