Home ImprovementLive Transfers

Overview

What Home Improvement Live Transfers is

Home Improvement Live Transfers are consumers qualified by our team and warm-transferred to your agents, generated by Altarious Global performance campaigns and delivered to your business in real time. Reach homeowners planning exterior and interior improvement projects and connect them with contractors ready to provide in-home estimates.

Live Transfers deliver home improvement contractors qualified estimate opportunities. Our team confirms homeownership, property location, project type and scope, timeline and whether all decision makers can attend an estimate before warm-transferring the call to the contractor's scheduling team. This pre-screen removes renters, projects outside the contractor's offerings and homeowners who are merely gathering rough pricing, so in-home sales representatives spend their time with homeowners prepared to make a decision. Transfers can be segmented by project category for contractors with multiple product lines.

This product is suited to home services businesses with a team ready to answer during defined hours, a clear view of the consumer they want, and the capacity to convert a live conversation. The acquisition objective is simple: put your team in front of home improvement consumers at the moment they are deciding.

Target consumer

Owners of single-family homes, typically aged 35 to 70, who have equity or financing capacity and a specific improvement project in mind. The most valuable segments are homeowners planning exterior projects such as siding, gutters and decks, those preparing a home for sale, and long-tenured owners upgrading aging components of their property.

Consumer intent

Typical intent signals include: searching for a specific project such as siding installation, gutter guards or deck builders near me; recently purchased a home and planning updates; preparing to list a home for sale and improving curb appeal; exterior components showing wear, rot, peeling or damage.

How live transfers are generated

Consumers are acquired through performance campaigns targeting searches such as "home improvement contractors near me" and "siding installation cost", plus social and comparison placements. Interested consumers speak with our qualification team before any transfer is attempted.

Qualification approach

Qualification is configured to your appetite. Standard home improvement criteria include: owns a single-family home within the contractor's service area; project type and approximate scope identified; timeline for starting the project stated, typically within the next few months; homeowner and any co-decision maker available for an in-home estimate; budget expectation or openness to financing discussed; not currently under contract with another contractor for the same project.

Delivery process

Once qualified, the consumer is bridged directly to your designated number or queue with a warm introduction. Delivery runs only during your operating hours with daily caps, and you can pause or adjust criteria at any time.