Mortgage Inbound Calls

Overview

What Mortgage Inbound Calls is

Mortgage Inbound Calls are consumers who see an offer and dial in themselves, generated by Altarious Global performance campaigns and delivered to your business in real time. Deliver real-time purchase, refinance and home equity leads and calls to lenders, brokers and loan officers.

Mortgage borrowers, particularly first-time buyers and homeowners with complex income or credit, often want to talk through their scenario before submitting an application. Inbound Call programs place mortgage offers in front of consumers researching rates and products and invite them to call a loan officer directly, complementing the web lead flow with borrowers ready for a conversation. Callers arrive with a purpose and property in mind, enabling the loan officer to pre-qualify, discuss product options and begin the application on the first call. Speed to conversation is a critical advantage in a market where borrowers contact multiple lenders.

This product is suited to web leads businesses with a team ready to answer during defined hours, a clear view of the consumer they want, and the capacity to convert a live conversation. The acquisition objective is simple: put your team in front of mortgage consumers at the moment they are deciding.

Target consumer

Homebuyers and homeowners aged 25 to 70 with income and credit profiles suited to conventional, FHA, VA, jumbo or home equity products. The most valuable segments are pre-approval seekers who are actively house hunting, homeowners with substantial equity seeking cash-out or HELOC financing, and borrowers whose current rate is high enough to benefit from a refinance when the market moves.

Consumer intent

Typical intent signals include: searching for mortgage rates, mortgage pre-approval or best mortgage lenders; actively house hunting or under contract on a home purchase; existing rate is above current market rates and considering a refinance; researching heloc or home equity loan to fund renovations or consolidate debt.

How inbound calls are generated

Calls are generated through call-only and click-to-call performance campaigns targeting searches such as "mortgage rates today" and "mortgage pre approval", alongside social and comparison placements. Every source is tracked, so call quality can be traced back to the campaign that produced it.

Qualification approach

Qualification is configured to your appetite. Standard mortgage criteria include: age 18 or older and seeking financing for a property in a state where the lender is licensed; loan purpose identified as purchase, refinance, cash-out, heloc or reverse mortgage; estimated property value and requested loan amount within the lender's range; self-reported credit score range and employment status; for purchase, stage in the buying process and timeline established; consent to be contacted captured and documented.

Delivery process

Calls are routed to your sales line in real time by state or ZIP, schedule and agent availability, with concurrency limits and daily caps set to your capacity. Call tracking and recording are available for quality control.